Rich found his two-wheeled calling at the ripe age of five when he followed his brother into the world of BMX. (Yes, “Rad” is his favorite movie.) Rich eventually made the move to mountain biking where he competed professionally in XC and enduro, winning races and championships along the way. In 2015, Rich combined his love of riding with his background in corporate training to create The Ride Series. His feel for the nuances of both teaching and the trail enables him to break down complex skills into understandable steps that riders of every level can appreciate and apply.

Contrary to rumors circulated by his younger brother, Rich, Rob was not present at the discovery of mountain biking. He did, however, catch the BMX fever when he was five. And the only cure was more riding. In the years since, Rob has raced just about everything on two wheels – from professional Motocross and Supercross to powering himself to two Big Mountain Enduro Series Master’s Championships. A longtime Phoenix-area resident, Rob is considered by many to be the unofficial Master of South Mountain, where his surgical precision has earned him guru-like status among locals and visitors alike.